Word: steamships
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Last year the coral-pink prettiness of the Bermuda Islands attracted 79,856 visitors. Of these, well over 90% were Americans, but only 1,088 tourists sailed there on U. S. ships. Early this year, in an attempt to divert U. S. tourist dollars into U. S. pockets, Eastern Steamship Lines decided to run the steamer Acadia (cruise capacity 400) on a weekly schedule to Bermuda, competing chiefly with the British-owned Furness Bermuda Line...
...these two feats, able Adman Francisco, head of Lord & Thomas' San Francisco office for 17 years, has built up such lucrative accounts as California Fruit Growers Exchange (Sunkist), The All-Year Club of Southern California and Californians, Inc. (tourists). He has also advertised Southern Pacific Co., the Dollar Steamship Lines, Union Oil Co. of California...
Father of Seattle's late Thane Summers is Lane Summers, well-to-do, publicity-shunning maritime lawyer, whose prime clients include such companies as the Grace and Matson steamship lines, Union Pacific R.R. Co. Instead of pleasing him, the posters stirred him to anger. He publicly announced...
...December a Marshall Field & Co. advertisement of traveling bags piqued his curiosity; he found that plenty of people came to look, few to buy. Luggage, he decided, was too expensive to sell readily. He wondered why no one had thought of renting it. Visiting railroad and airline offices, steamship and travel bureaus, he planted an idea: if vacationists could skimp on luggage, perhaps they would splurge on trips. In partnership with 37-year-old Austin Wyman, who put up the money, he opened, as a side line, the first U. S. luggage renting service, distributed folders headlined "Rent Your Luggage...
...Typical schoolship facts: of 4,000 boys trained in the Danish schoolship Georg Stage, 2,000 are in the Danish merchant marine, most of them officers. In 50 years as a schoolship the Georg Stage had only one accident, lost 22 boys when she was run down by a steamship...