Word: steel
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Dates: during 1960-1969
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...could put into it," he remarked in 1925. As a founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST STEP UP TOWARD HEAVEN. Of U.S. Steel's Andrew Carnegie, he wrote: "He Came to a Land of Wooden Towns and Left...
...Steel production, for example, sank to 62 million tons in the first six months of this year, for its lowest first half since 1964-in great part because of dwindling orders from the auto industry, steel's biggest customer. But an upturn in Detroit's August orders for 1968 auto models has brightened steelmakers' outlook. U.S. Steel Corp.'s new president, Edwin H. Gott, last week predicted a normal steel output during the July-September quarter, followed by "material improvement" in the final quarter of this year...
...Houston's Humble Oil & Refining Co. sent heavily publicized "Tiger Teams" to 300 campuses, managed to fill a record quota of 825 jobs. But Ford deployed 340 recruiters to find 2,000 new graduates, figures to wind up with only 1,500 or so. Chicago's Inland Steel sweetened its 1966 salaries by as much as 8%, still fell so short of engineers that it began scouring Canadian campuses. Illinois Bell Telephone recruiters confess that "we even hired a theology student last month. He is going into public relations or the commercial...
They figured out a way to make a cooking fire by rubbing a steel cord across a log and then pouring gunpowder on it. After months of experimenting, they discovered how to distill pure salt from sea water, then used the salt to preserve the meat of cows and wild pigs that they occasionally managed to kill. They kept an eye on the U.S. base -and on its garbage dump, which they sometimes raided for supplies. Using discarded tools and old tires, they fashioned round, oversized sandals that both protected their feet and ingeniously disguised their footprints. Deciding that...
...technologically superior outside competition. The U.S. reduced duties on 6,000 imports. The maximum 50% tariff cuts should please foreign manufacturers in many areas, including aircraft (chiefly Britain), still cameras (Common Market and Japan) and wood pulp (Canada). In industries already under heavy pressure from foreign competition, notably steel and textiles, the U.S. and other producers made only a few nominal concessions...