Word: steel
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Dates: during 1960-1969
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...ITALY. It is just starting to emerge from a 1964 slump, but is recovering more slowly than France. Strong spots: auto sales, steel. On the other hand, northern Italy's building boom has collapsed, idling thousands of workers...
Samsonite is also strong in another product line: folding furniture. It manufactures about 40% of the home bridge-table sets and folding institutional furniture in the U.S., also produces patio furniture. A line of steel and plastic patio furniture called "Sunrest," introduced last fall, has piled up enough orders to keep Samsonite production lines busy until October...
...Germans are scurrying to catch up with other European steelmen; sea side plants already account for nearly 20% of the Common Market's steel production. France's Usinor opened a 1,500,000-ton mill at Dunkirk in 1963, and a consortium of Belgian and Luxembourg firms is busy building a 1,500,000-ton plant on the Ghent-Terneuzen Canal. Even Portugal has put up an efficient small works on the water at Seixal...
...Scandinavia into 5,000,000 tons of concentrated pellets and barging it to inland mills, the combine expects to cut 20% off the cost of ore delivered to Ruhr furnaces. To keep their markets, the Germans feel they must put competitive prices ahead of national pride; 51% of German steel is exported either as a commodity or in such products as machinery...
Sharpening Competition. While Britain handicaps its steel industry by excluding U.S. coal and Germany admits only a small quota, Italy has become one of Europe's lowest-price steelmakers (despite its lack of native iron or coal) by relying on coastal plants, American coal and ore from India, Liberia, Canada, Venezuela and Brazil. Aided by this reliance, Italian steel output has shot up 41% in seven years. A similar formula (Australian ore, coal from the U.S.) has made Japan's wholly seaside steel industry the world's No. 3 producer and a formidably competitive exporter from Detroit...