Word: steel
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Dates: during 1960-1969
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ILLINOIS. Honest Abe sits somber and silent in a high-back chair, rises, bows, and delivers a 10-min. oration. Disney's Lincoln is a little stolid, but then he is stuffed with things like steel, air tubes and hydraulic valves...
...huge hydraulic mechanism grinds away and whisks you 53 ft. up into IBM's huge egg nesting in steel trees. There you can peek 90 ft. down to the ground or settle back and be assaulted by a plethora of images flipping onto nine screens faster than you can blink, showing how IBM, and all of us, solve our problems...
...produce, would have remained largely a provider of raw materials. Rumanian Communist Boss Gheorghe Gheorghiu-Dej, wanting industries of his own, said no to Nikita. Looking outside the Soviet bloc, he proceeded to purchase iron ore from India and turned to an Anglo-French consortium for a $40 million steel-rolling mill plant at Galati, in the heart of Rumania's budding industrial region. Soon Rumania's trade with the West rose from 15% to 40%. Now there are signs that, in order not to leave the field entirely to the West, Moscow is finally ready to send...
Pittsburgh is a city with a head of steam, a heart of steel and one subject on its tongue. The steel chieftains ponder it in their exclusive Duquesne Club; the middle managers anxiously debate it in the Bar D'Or at the Penn-Sheraton Hotel; the mill hands chew it along with pretzels and pistachios in beery saloons from Ambridge to Donora. The subject: the change that is coming over the United States Steel Corp. Behind the closed doors of its executive suites, the world's largest steelmaker is shaking through the greatest reorganization in modern U.S. business...
...Obvious." The thunder has been rolling in almost every corner of a company that pours more steel (27 million tons a year) than all of Great Britain. Since 1960, U.S. Steel has cut its work force from 225,000 to 183,400. Some 3,000 executives-more than 10% of the company's management-have been released or sent to early retirement. Another 2,500 executives, who have what one U.S. Steel official calls "good records and good attitudes," have been rooted up from such outposts as Birmingham, Cleveland and Provo, Utah, leaving behind a surfeit...