Word: steel
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Dates: during 1960-1969
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Republican Hour. Inside Convention Hall stands a 19-ft.-high, 500-lb. sculpture that epitomizes the party's high hopes for 1968. From its stainless steel stems hang 24 freeform wooden leaves. Twenty-three of them bear cameo-style carvings of past Presidents, including every Republican elected since Lincoln broke the ice in 1860. The 24th is blank, but the conventioneers, their euphoria heightened by the sun, surf and sand of Miami Beach, are confident that it will some day bear the likeness of whomever the G.O.P. happens to nominate this week...
...Among its clients: Heinz, Ford, Manufacturers Hanover Trust, Upjohn, Brunswick, Inland Steel, Union Carbide, PepsiCo, Emhart and Tenneco...
...architects can draw on a whole arsenal of technology: precast concrete beams that span 100 ft.; cable-hung roofs that carry across distances of 420 ft.; mass-production assembling techniques; and a rapidly expanding range of building materials, from glare-reducing glass and spun plastic to rust-sealing steel. Concrete used as a finished material is already giving visual variety to the city. "It is the most important change in the art of building since World War II," says Architect Marcel Breuer. "You can sculpt concrete, you can mold it, chisel it, increase the vocabulary of architectural expression...
...HONESTY. Right away, it has to be admitted that architecture, like life, tolerates contradictory kinds of honesty. Today architects like to show how buildings stand by calling attention to the structural system. In San Francisco's Alcoa building, the beautifully proportioned glass box hangs within a strong steel cage of vertical and diagonal steel beams. It thus avoids that hallmark of cheap building, a forest of interior columns. In the Gulf Life tower in Jacksonville, the architects went a step further; they expressed engineering stress lines by thickening concrete beams where they meet columns, narrowing them where there is less...
...landscape painter might, pausing now to frame a snow-banked brook and barnyard, now a pile of upturned boat hulls rotting in the winter sun. The country store, the local garage with the inevitable Coca-Cola sign and the railroad tracks piercing through the barren hills like a steel spine flash by in a blur of fast cuts. And always there is the distant, forlorn sound of cowbell and gull cry, wind and heaving...