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Word: steelcraft (lookup in dictionary) (lookup stats)
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...Fisherman of Consolidated Shipbuilding Corp., with red-leather "fighting" and swordfish chairs, and a built-in cocktail bar. But the crowd pleasers were the mass production models like M. M. Davis & Son's 21-ft. Cruis-Along ($2,440) and Churchward & Co.'s all-steel, all-welded Steelcraft cruisers, priced from...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

...welding knowledge to work on his first steel model, playfully called it "Electrolysis." But he did not start mass production until 194,5. Last year, his assembly-line yard at West Haven, Conn, turned out one steel cruiser every 90 minutes, and he grossed $4,250,000. (When Steelcraft's 1,000th boat came off the line, Churchward had it lifted 106 feet by a crane, then dropped to demonstrate its indestructibility.) So far, he has turned out 1,860 cruisers. This year he is stepping up production one-third, and hopes to turn out more small cruisers than...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

...completely new postwar line was the Richardson Boat Co., Inc. of Tonawanda, N.Y. Instead of the traditional frame-and-plank construction, Richardson was showing 25-ft. cabin cruisers of molded mahogany plywood (price: $4,500 & up). Less conventional and less expensive (under $4,000) was the 26-ft. Steelcraft, an all-steel, welded hull cabin cruiser made by West Haven, Conn.'s Churchward...

Author: /time Magazine | Title: CARRIAGE TRADE: What, No Dreamboats? | 1/20/1947 | See Source »

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