Word: steeled
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Dates: during 1990-1999
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...aged gourmands, but the discs blew out of the stores, toted by twentysomethings. Says the company's Maggipinto: "Now 26 is our emerging market, and as of this year we have begun seriously focusing on being on trend," she says. "On trend" has meant offering its best-selling stainless-steel toaster in Gen X-friendly pastels like green, yellow and orange, along with easy step-by-step products like gourmet cake mixes...
...athletic teams have entire buildings furnished with state-of-the-art machinery devoted solely to their use, Malkin Athletic Center (MAC) patrons are crammed into a few small rooms. The MAC's weight lifting equipment--most of which was built when the pulley was the hot new invention and steel existed only in science fiction--fits snugly into three rooms of the building's hot and stuffy basement. The machines are as inadequate in number as they are in quality; users often must wait in line to use the MAC's two bench presses and meager selection of free weights...
...steps into the museum, and then the atrium rises--or rather, soars: a large ceremonial space with catwalks and walkways, branching off into galleries at its several levels. In it, the three surface types of the museum's construction can be taken in: white Sheetrock, plate glass hung on steel members with exaggerated joints and flanges, and titanium skin. (The titanium sounds like an extravagance, but wasn't. Gehry was able to lock up enough of it to cover the museum when the Russians, in 1993, started dumping their stocks of the normally ultraexpensive metal on the market.) Their forms...
...American Modernism is just arbitrarily big. It's as though the larger spaces of Gehry's design caused the art to inflate by suction. Still, some very big pieces work very well here, notably Claes Oldenburg's soft shuttlecock drooping from a balcony of the atrium, and the curving steel sheets of Serra's 104-ft.-long Snake. It would be a tremendous pity if Bilbao ended up with a great building stuffed with heavy-metal, late-imperial American cultural landfill. What broad public is really interested in such art? For the present, however, people will come for the building...
...Valcovic is going to miss his job. After working the stainless steel grill at the Tasty for over 10 years, Valcovic says he doesn't know what he'll do in the future...