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Word: steep (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...response of companies such as Delta to this challenge defines the predicament of the large carriers today. Delta, after four years of losses totaling $2 billion, lopped off more than 10,000 employees and $1.6 billion in costs. The airline, once a paragon of service, paid a steep price for such bloodletting: it plunged to last in on-time arrivals and lost thousands of bags. Passenger complaints rose to record levels. Delta had attempted to drive down its cost from 9.26[cents] per "available seat" mile to 7.5[cents] per mile, a goal it has not yet attained. The company...

Author: /time Magazine | Title: FLYING INTO TROUBLE | 2/24/1997 | See Source »

However, the story does not end there. Once the Coop receives the sourcebooks, it marks them up an additional 30 percent. This seems a little on the steep side, but we can't protest to our neighborhood Coop. The price mark-up is set by Barnes & Nobles, which bought the Coop and now, hand-in-hand with Starbucks, is well on its way to taking over the world. Somehow such a vast corporation seems too formidable to confront about my sourcebook price. So, placated by the copyright law, I let the sourcebook question rest...

Author: By Sarah Jacoby, | Title: The Coop Is Innocent | 2/21/1997 | See Source »

...investigation into Wednesday's incident continues, Pentagon officials insist that the two Air National Guard F-16 fighters were not toying with a Nations Air jet flying off the New Jersey coast. The pilot of the Boeing 727 followed safety procedures and went first into a steep dive, then a sharp climb, jostling the 84 people aboard. At least one of the F-16s stayed reportedly within 400 feet of the plane. Air traffic controllers could not help, because the aircrafts' radar blips had merged on their screens. Although the military says the pilots followed correct procedures, "The fighter pilots...

Author: /time Magazine | Title: Midair Encounter Raises Eerie Memories | 2/7/1997 | See Source »

...advisers, they contend they won't be following the example of Dick Morris--cashing in on their access and taking credit for every successful White House move. Leopoulos, for one, won't even be at this week's Inauguration. The $150 cost of an Inaugural Ball ticket is too steep, he says, and he would have to miss his 12-year-old daughter's tryout for the Arkansas select soccer team. How's that for common sense from the heartland...

Author: /time Magazine | Title: PRESIDENTIAL PEN PALS | 1/27/1997 | See Source »

...open field in cold and snowy conditions. Authorities do not believe any aboard survived the crash. The National Transportation Safety Board is sending a team to investigate the incident. Eyewitnesses say the plane dipped while in flight, then began spiraling before hitting the ground at a very steep angle. The plane, a Embraer 120 model turboprop, appeared to be thoroughly destroyed. The flight originated in Cincinnati and was reportedly turned away from Detroit Metro, which was experiencing heavy snows, and trying to get to Toledo to land...

Author: /time Magazine | Title: Michigan Plane Crash Kills 29 | 1/9/1997 | See Source »

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