Word: steepped
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Ambitious, persistent--but cautious: those characteristics are also Brabeck hallmarks as he attempts to lead Nestle up its own steep mountain. He took over as chief executive in 1997 in the midst of a growth spurt that saw Nestle double its sales, to $60 billion, in a decade and cement its position as the world's largest food company. With brands that include Stouffer's frozen dinners, Perrier and Pellegrino water, Nescafe coffee, Friskies cat food, Carnation milk, Buitoni pasta and After Eight chocolate mints, it's the leader in hundreds of product categories worldwide. But Brabeck isn't satisfied...
...hardly a certainty. The Ghawar, Abqaiq and Berri fields (which still make up about 90% of Saudi Arabia's light crude) now pump oil from water-injection wells--essentially the low-hanging fruit. Once that ends, oil production in those key fields will decline, and the declines could be steep. The two other giant fields producing lesser-quality oil are subject to this same risk. Quantifying the timing and the magnitude of the pending drop is impossible based on the skimpy data Saudi Arabia now discloses. But the risk is real, and the drop could happen soon...
...That new person is going to have a steep learning curve as they step into that role and get used to all the different things that happen in Cambridge,” Seidel says. “The council needs to know where it’s at as a body where that happens...
...During the week, Gupta uses the plane to train engineering students and flight attendants. On weekends, under the billing Aeroplanet, it is open to the public and school groups. Poor villagers and students attending government schools can visit for free. "Passengers" check in, receive boarding passes and climb a steep metal staircase to enter the plane. Flight attendants then run them through the safety procedures (schoolchildren get the extended lesson), serve them snacks and cold drinks and answer questions about how an aircraft works. (One pupil recently asked if there was a horn to tell the other planes...
Just as participation in many group sports has declined, individual sports like archery, snowboarding and kayaking have seen steep increases in recent years. After all, why hang out in the outfield waiting for a ball to head your way when you can be the star player in your very own craft? "It's really part of this greater trend of people wanting to self-express themselves," says Mark J. Penn, author of Microtrends...