Word: steering
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Dates: during 2000-2009
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While most non-animated movies steer clear of merchandizing, the studios behind Memoirs of a Geisha (Columbia, DreamWorks and Spyglass Entertainment) have planned nearly 100 products to accompany the film, which opened in the U.S. last month. Those apprehensive about Geisha trucker hats or beer coasters will be pleasantly surprised by the tastefulness of the range, however-participating companies are decidedly upscale...
While most non-animated movies steer clear of merchandizing, the studios behind Memoirs of a Geisha ( Columbia, DreamWorks and Spyglass Entertainment) have planned nearly 100 products to accompany the film, which opened in the U.S. last month. Those apprehensive about Geisha trucker hats or beer coasters will be pleasantly surprised by the tastefulness of the range, however - participating companies are decidedly upscale D.L. & CO. This Los Angeles-based apothecary (dlcompany.com) researched body powders used by real geishas to create new pear and rose scents for its series of luxury candles. THE REPUBLIC OF TEA This high-end tea purveyor (republicoftea.com...
...showed that even the cruelest criminals can be rehabilitated to exert positive influences outside their jail cells. While it is regrettable that he never apologized for the crimes he committed, Williams accomplished praiseworthy projects while in prison. He wrote a series of children’s books designed to steer young people away from street gangs and towards a life of nonviolence. He produced public-service announcements urging kids to stay out of gangs, and he participated in anti-violence mentoring programs via telephone. Newark city officials also credited Williams for helping to broker a peace between the rival gangs...
...music inspired by” the film. That album proudly featured pious acts like Jars of Clay and Steven Curtis Chapman—virtual unknowns outside of the contemporary Christian music scene.But when members of the secular press raise the subject of religion, the interviewees steer clear.Asked by a pesky reporter about the risk of alienating non-Christians, Johnson allows himself to be distracted by the entrance of Adamson’s toddling child.“The movie means so much to so many people,” he says after a moment. “I won?...
...jewelry are suitable options, you may “freak her out,” as you put it, with these types of glitzy gifts. If you stick to something more personality-specific and fun, I can (almost) guarantee success (i.e. putting a genuine smile on her face). Definitely steer away from gift certificates, which are undeniably impersonal, and shows that you didn’t put in enough time to think through what she might like...