Word: steers
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Dates: during 1970-1979
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Pepsi's Soviet foray began with the 1959 Moscow trade fair, at which then Vice President Richard Nixon had his celebrated "kitchen debate" with Nikita Khrushchev. Donald M. Kendall, then head of Pepsi's international operations, persuaded Nixon to steer Khrushchev to the Pepsi kiosk, where the Soviet Premier downed eight bottles of Pepsi. When ordinary Russians also showed a thirst for the cola drink...
...spent last week consolidating his control of his latest acquisitions, New York magazine, the Village Voice and New West. That meant a lot of changes-new faces, new plans. After committing $45 million for two corporations that both lost money last year (TIME cover Jan. 17), Murdoch needs to steer them into a quick turnaround...
...accurate antennae for coming fashions -and a knack for catchy headlines that are often better than the articles and make each fad seem momentous. The list of writers for whom he has provided a springboard is also impressive. As features editor of Esquire from 1957 to 1962, he helped steer Norman Mailer into reportage and published some of the first so-called New Jourrialists, most notably Tom Wolfe. On the old New York Herald Tribune, where he edited the Sunday magazine that was to be reincarnated as New York, he gave free rein to such emerging stars as Jimmy Breslin...
...must individually receive Jesus Christ as Savior and Lord; then we can know and experience God's love and plan for our lives." Simplistic theology, but thousands testify that this upbeat message has led them into the kingdom. Campus Crusade policy is to steer its converts into local churches...
Jane H. Shore, Briggs-Copeland Lecturer on English, said last week that the New Yorker characterization is "absolutely not true." She added that several faculty members are doing "very experimental work" and no "really good teacher" would "steer a student in one particular way of writing...