Word: steers
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Dates: during 2000-2009
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...readership. The authors don't overintellectualize failure; they are strictly from the school of Those Who Cannot Remember the Past Are Condemned to Repeat It. They make a persuasive case that it is only by studying the (costly) mistakes that other businesses have made that executives and investors can steer clear of disaster...
Obama's task would seem to be simpler. As the candidate with the momentum, owing to the unraveling of the financial markets, the Democrat will probably try to steer as many questions as possible - however internationally oriented in the asking - toward the shambolic state of the U.S. economy. This would be the "cool" approach: stick to his strength, convey calm, and gracefully clear the bar of appearing presidential under pressure...
Whether hot or cold, says Steve McMahon, a Democratic strategist who helped steer Howard Dean's meteoric 2004 campaign, Obama would be wise to keep a few scraps of advice in mind. First, he should keep his answers crisp. "I would tell him to go back to his appellate argument skills and answer the question like he's answering the judge, so he doesn't bury the lead," says McMahon. "In law school, there's an old adage: answer the question first, then explain it. When you're a gifted orator, as Obama is, sometimes you explain your answer while...
...attendants, dressed in their crisp black-and-green uniforms and aviator sunglasses, have spent decades stylishly shepherding the world to Italy, and Italians abroad. More recently, the handsome crews have also done their part - with plenty of help from Alitalia's inept senior management and shortsighted Italian politicians - to steer the airline on a crash course toward bankruptcy...
...Remarkably, Lula has managed to steer Brazil between the Scylla and Charybdis of the right-wing Bush Administration and the left-wing Venezuelan President Hugo Chavez, whose clashes are rocking Latin America. Lula, in fact, is one of the few leaders both Bush and Chavez will listen to. "I joke with them and tell them their fight is very weird," Lula says, "because oil makes them so dependent on one another...