Word: stefani
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Dates: during 1990-1999
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...HOLOGRAMS VS. GWEN STEFANI...
With the help of Synergy, Jem rocks Gwen's bare midriffed world into oblivion. Jem is adventure. Jem is excitement. Gwen is a crap girl from a crap suburb of L.A. with a crap little "jewel" on her head. The true poseur is not hologram-enhanced Jerica but Gwen Stefani, who is about as hardcore as a piece of Chewel...
...heard a tape by a scuffling California punk-ska band called No Doubt. The band had been struggling since the late 1980s with little to show for it. Iovine recognized that No Doubt's alternative pop sound offered a fresh twist on rock, and that singer Gwen Stefani had star power. "All the pieces fit together, even if the music wasn't that far advanced," he says. "We felt they could be big, with a little work and grooming." Iovine and Interscope president Tom Whalley sharpened the band's songs and encouraged Stefani to take a much more prominent role...