Word: steinbeck
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Dates: during 1940-1949
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...WAYWARD Bus (312 pp.)-John Steinbeck-Viking...
Three hundred and fifty U.S. writers and artists had pooled their dollars and their talents to put out a magazine they could call their own (TIME, July 1). There were salable names among them: Steinbeck, Dos Passos, Lippmann, Hersey, Fadiman, Gropper. The editors boldly promised "stories, experiences and ideas these great writers and illustrators have always yearned to tell you." This week the pocket-sized magazine's first issue appeared on the stands. Its name (which it hopes to change annually...
...Caniff seldom beats out Ham Fisher's hammy Joe Palooka or Chic Young's just-folksy Blondie. But his comparatively small (31 million) audience is, comparatively speaking, a class audience. It includes collegians (from Harvard to Siwash) and their professors, the Duke of Windsor, Margaret Truman, John Steinbeck†- and, significantly, hundreds of newspaper executives. Two years ago, when a score of syndicate salesmen began to spread the word of a new, as yet unnamed and undrawn comic by Caniff, they had nothing to sell but Caniff's name. For U.S. publishers, that was enough...
...Wrote Steinbeck: "When my grandchildren speak of their sugarplum eroticisms I can say, 'You see? This is how it was in my day. This Dragon Lady, with the figure of a debutante (if debutantes have figures) was one of your old man's girl friends...
Mexico's movie industry, buoyed up by its success in Latin America, was all set to invade the big U.S. market. John Steinbeck's La Perla (The Pearl), in English and Spanish versions, was shot and cut. RKO would soon distribute it throughout the hemisphere...