Word: steinway
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Such opinions were quite beside the point, which was that a master stroke of testimonial advertising had been achieved?testimony by one of the immediate family of the medium's publisher. It quite outshone other current testimonials, outshone even the portraits of Paderewski and Hoffman in Steinway's dignified, colorful series; outshone Vladimir de Pachmann's long letter?"Through you I live forever!"?to the AutoPneumatic Action Co. (Welte-Mignon pianos); even Countess Starzynska's pearl-festooned pose in a Patou gown; even the fact that Rigaud perfume was used to scent the house at Consuelo Vanderbilt's wedding...
Before a great company of notables the new Steinway Hall, Manhattan, was opened last week. Willem Mengelberg conducted 35 Philharmonic players through the tonal roast beef of Beethoven's "Dedication of the House"; Josef Hofmann exquisitely played his own "Sanctuary" (composed under the name of Dvorsky); millions listened on the radio. Among the guests, with bustling pride, moved four gentlemen who have made their money in the piano business-Henry, Theodore, William, Frederick Steinway (TIME, June 29), grandsons of the original Heinrich Steinweg...
...glowingly the country he had reached. His father, mother, six assorted brothers, sisters, set out to reach his side. When Henry Clay was making a vain but practised compromise with Death, and John Calhoun had roared his last, Peter Cooper, builder of the first U. S. locomotive, had a Steinway piano...
Came Henry, an inventor, who got the tin-can sound out of his grandfather's perfected dulcimer; Theodore, a mechanic, who standardized construction. Business moved uptown, from a barn to an office building. William, an organizer, headed the house of Steinway. He built Steinway Hall, which, last week, became a subject for the writers of human interest articles...
...Steinway Building...