Word: steinways
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Dates: during 1920-1929
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...Pinaud, Royal Baking Powder, Sun-Maid Raisins, Swift & Co., Sloan's Liniment, Welch's Grape Juice) ; N. W. Ayer & Son (which handles such accounts as American Telephone and Telegraph, Canada Dry Ginger Ale, Hire's Root Beer, International Silver Co., National Cash Register, Reynolds Tobacco, Squibb, Steinway Pianos, Victor Talking Machines) ; F. Wallis Armstrong Co. (which has Campbell's soup, Fels-Naphtha soap, Whitman's candies) ; George Batten Co. (which has Cliquot Club Ginger Ale, Colgate & Co., Hamilton Watch, Hammermill Paper, Iver Johnson, McCallum hosiery...
Such opinions were quite beside the point, which was that a master stroke of testimonial advertising had been achieved?testimony by one of the immediate family of the medium's publisher. It quite outshone other current testimonials, outshone even the portraits of Paderewski and Hoffman in Steinway's dignified, colorful series; outshone Vladimir de Pachmann's long letter?"Through you I live forever!"?to the AutoPneumatic Action Co. (Welte-Mignon pianos); even Countess Starzynska's pearl-festooned pose in a Patou gown; even the fact that Rigaud perfume was used to scent the house at Consuelo Vanderbilt's wedding...
Before a great company of notables the new Steinway Hall, Manhattan, was opened last week. Willem Mengelberg conducted 35 Philharmonic players through the tonal roast beef of Beethoven's "Dedication of the House"; Josef Hofmann exquisitely played his own "Sanctuary" (composed under the name of Dvorsky); millions listened on the radio. Among the guests, with bustling pride, moved four gentlemen who have made their money in the piano business-Henry, Theodore, William, Frederick Steinway (TIME, June 29), grandsons of the original Heinrich Steinweg...
Came Henry, an inventor, who got the tin-can sound out of his grandfather's perfected dulcimer; Theodore, a mechanic, who standardized construction. Business moved uptown, from a barn to an office building. William, an organizer, headed the house of Steinway. He built Steinway Hall, which, last week, became a subject for the writers of human interest articles...
...Steinway Building...