Word: steirman
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Most first-time writers with fledgling publishers have a hard time getting noticed. Not this one. Last week, when the small, independent New York publishing house of Richardson & Steirman brought out A Time for Peace by Mikhail Gorbachev, the event was celebrated with a well-stocked press reception at the Soviet embassy in Washington...
...book's publishers, Stewart Richardson, a former editor in chief of Doubleday Publishing, and Hy Steirman, the former owner of what was once the Paperback Library, incorporated in January. Richardson, who had previously obtained a book on foreign policy by Leonid Brezhnev, originally suggested similar works from Andropov and Konstantin Chernenko, both of whom died before they could complete their oeuvres. Negotiations for the Gorbachev book were completed in Moscow in September and were conducted without the knowledge of American authorities. The book was translated from Russian in Moscow, but will not be published there. The first printing...
...such business as comes in unsolicited. Nor are they concerned much with the quality of their editorial product, relying on the probability that there are newsstand suckers who will buy anything. No one has applied this publishing theory with more personal satisfaction than a onetime freelance writer named Hy Steirman...
...Steirman first tested the proposition in 1958, when he bought two exposé magazines, Whisper and Confidential, from their former publisher, Robert Harrison, who had been fined $10,000 for publishing obscenity. Under Steirman, the magazines have become about as racy as racing programs, and combined newsstand sales have dropped to 510,000 from a peak of 4,100,000. But Steirman claims that both are in the black. In 1961, he resurrected Blue Book, a man's magazine dropped by McCall Corp. five years earlier as a bad job. Steirman's Bluebook for Men has a newsstand...
This month Steirman tried again with Coronet, a 25-year-old offshoot of Esquire, that was put to death in 1961; although it had a monthly circulation of 3,000,000, it was losing big money. Steirman's revival bears only superficial resemblance to the earlier magazine. Even the title may not be his: Esquire sold it to Reader's Digest, which is now contesting in court Steirman's right to use it. But Paper-and-Ink Publisher Hy Steirman is convinced that his reincarnated Coronet will make money-if he can keep the name...