Word: stella
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...Kuwait Bay. To make sure the opening didn't go unnoticed, al-Sabah offered members of the international fashion set free business-class flights so they could celebrate with him at a $500,000, three-day party. Some 200 of them, including Bloomingdale's fashion director Kal Ruttenstein, designer Stella McCartney and many, many fashion journalists, accepted...
...jumping-off point for war but also as a locus of beaches, shopping and spas. He wants Kuwait to be cool. So he keeps fashion folk interested with events he knows are irresistible to them: Prada caftans! A T-shirt collaboration of British artist Gary Hume and Stella McCartney! Cappellini furniture, reconceived by fashion designers...
...marketplace. SMS marketing, combined with conventional ads, gives advertisers an edge because mobile phones are nearly always with their users, allowing them to immediately respond to what they see on TV, billboards or in-store campaigns. Global brands such as Coca-Cola, McDonald's, L'Oréal and Stella Artois have all discovered that SMS is an efficient and cost-effective way to reach the high- spending 14- to 35-year-old demographic. And SMS marketing will become even more compelling as mobile phones with color screens allow for the transmission of images as well as text. "2003 will...
...When Stella McCartney quit Chloé in the spring of 2001, the fashion world wondered how the label would cope with the loss of her celebrity. A good deal of her personal fame - she's Beatle Paul's daughter, hangs out with people like Madonna and is a high-profile antifur campaigner - had rubbed off on the French fashion house. Her successor and friend, Phoebe Philo, was regarded as a talented designer, but she was not exactly a household name. The fashion world loves nothing better than a catfight; speculation immediately began about a competition between the two women...
...50th anniversary, Chloé's CEO Ralph Toledano insists he has no reason to regret parting with McCartney: "Celebrity is a marketing vehicle that appeared some years ago, and it will go as it came." But others aren't so sure. "Chloé's appeal was built around Stella McCartney - her personality, her friends, her social circle," says Sagra de Rosen, a luxury-goods analyst at J.P. Morgan who covers the Richemont Group, which owns Chloé, along with Cartier, Dunhill and other brands. "After she left, it lost a bit of that appeal...