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...coming just in time. A commentary in the May 22 issue of the New England Journal of Medicine highlights a potentially risky shift in direct-to-consumer (DTC) ads - from drugs to devices. Last Thanksgiving, Johnson & Johnson launched its new TV commercial for Cypher, a drug-coated coronary stent, designed to prop open narrowed arteries. "To many consumers, the stent ad may not have seemed surprising or out of place," write the authors of the NEJM article. "But in making the leap from pharmaceuticals to medical devices, the ad campaign raises important questions regarding the net societal benefit of medical...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...friend of the professor. “The generosity of this man helped a person he knew,” Biller said. Upon arrival at Mt. Auburn Hospital it was determined that the professor’s the principal coronary artery had been blocked, and staff inserted a stent, a small expandable tube used to keep blocked vessels open. He will have further treatment conducted today before possibly returning home as early as tomorrow. The professor emphasized the “incredible assistance” he received in a span of six minutes, saying that the incident...

Author: By Noah S. Bloom, CRIMSON STAFF WRITER | Title: Professor Saved After Heart Attack | 1/10/2007 | See Source »

Wayne Steinard, 59, a general contractor from Winter Haven, Fla., is one of those U.S. patients "who fall through the cracks" of the health-care system, as he says. Steinard landed in New Delhi last week with his daughter Beth Keigans to get a clogged artery cleared and a stent installed. Steinard, too rich for Medicaid and too poor for insurance, certainly didn't have the $60,000 he would have had to pay back home. So he contacted PlanetHospital, a Malibu, Calif., medical-tourism agency, and learned he could get it done for about a tenth as much...

Author: /time Magazine | Title: Outsourcing Your Heart | 5/21/2006 | See Source »

Things have not gone as Steinard expected. When surgeon Pradeep Chandra scanned Steinard's angiogram last week, he found the artery 90% blocked. "A stent is out of the question," he told Keigans. "Your father is going to need a double bypass, and he needs it immediately." The blood drained from Keigans' face. While she loved their plush hospital suite and the staff had been superb, this was all happening too far from home. Steinard, though, was blunt about his choices. It's either this, he said, or a fatal heart attack back home. The surgery last week was successful...

Author: /time Magazine | Title: Outsourcing Your Heart | 5/21/2006 | See Source »

...functional information provided by a type of nuclear scan called positron-emission tomography (PET). Still in its early days in the clinic, PET/CT could help doctors see how much of the cardiac muscle is still alive after a heart attack and whether a bypass operation, balloon angioplasty or stent surgery would help damaged areas recover...

Author: /time Magazine | Title: How New Heart-Scanning Technology Could Save Your Life | 8/28/2005 | See Source »

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