Word: step-by-step
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After 65 days the Navy had let it be known that three U.S. cruisers had been sunk, taken unawares at night and potted like ducks. The step-by-step victory campaign back up through the Pacific Islands wobbled dangerously on the first step. Then this week came a shock: news (41 days late) of the sinking of another precious aircraft carrier, the Wasp...
...high-pressure glamor boy, Dyke is a practical advertising man. He is more concerned with "the advertising approach" than with advertisments, with the orderly definition of the problem, the basic research and the step-by-step planning which have made advertising the machine tool for selling the products of mass production. He sees the job to be done as an advertising job, but with this big difference: in peace, advertising sold the people plenty and pleasure; in war, advertising must sell them understanding of sacrifice and harsh restriction...
Moderator William Davis and Vice Moderator Elbert Thomas, Senator from Utah, had gone to Mr. Roosevelt in despair. There were three points, they reported, on which all hands would agree: 1) no strikes or lockouts for the duration; 2) settlement of all disputes through step-by-step conciliation, mediation, arbitration; 3) creation of a War Labor Board to handle the disputes. But management wanted a fourth point: no further discussion of the closed shop until the war 'is over. Labor wanted to discuss nothing else...
...What, therefore, was the surprise and embarrassment of the Generalissimo and his staff when the follower dashed in front of the leader with a following of his own. . . . Mr. Willkie struck at the President's foreign policy in its weakest spot. He exposed how vulnerable is the 'step-by-step' strategy. By his own bold and unexpected move he forced that imitation which is the sincerest flattery...
...communiqué from the White House last week could well have read: "Operations are proceeding according to plan-for once." The President was smoothly on his way to carrying through the next tiptoe of his step-by-step policy on World War II-this time by modifying the Neutrality...