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...More broadly, researchers hope their findings will help determine how best to implement health outreach programs in developing communities - a crucial step toward preventing cancer deaths, which are increasing worldwide...
...next step, obviously, would be to see if these same genes appear in mammals' or even the human genome. Chances are good: the fruit-fly genome is made up of 14,000 genes, while the human genome contains 20,000. Much of the molecular machinery underlying species as varied as flies and humans might therefore be conserved, which is why the lowly fruit fly makes a worthy model for understanding human beings, even for such complex behaviors as aggression...
...Need to Know The first step is knowledge. Studies suggest that better information - from public-service announcements, appeals by respected figures, even serial dramas to help reduce teen pregnancy and other social ills in developing countries - can assist us in making better choices. There was a run on energy-efficient lightbulbs after Oprah urged viewers to buy them; similarly, Michelle Obama's White House vegetable garden is intended to urge us toward fresh produce. We don't all realize that idling our cars wastes more energy than turning them off and on, or that granola is high...
More along these lines is heading our way. The Administration hopes to harness our inertia with its automatic pension plan, a major step toward universal savings accounts, and by dramatically simplifying applications for federal tuition aid. Its push to computerize health-care records - another big-ticket stimulus item - could make generic drugs and cost-effective procedures our default treatments. And seniors who don't select health-care or drug plans could be automatically enrolled in low-cost options. "It would be nice if we all behaved like supercomputers, but that's not how we are," Orszag says...
...follow-up would be sent indicating who voted this time. (The Obama campaign actually priced out a similar mailer but decided not to risk a backlash.) And shame works; even some AIG executives gave up bonuses. Cialdini says brain imaging shows that when we think we're out of step with our peers, the part of our brain that registers pain shifts into overdrive. "It's an incredibly powerful spur to action," he says. (See 25 people to blame for the financial crisis...