Word: stereos
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...today's all-purpose stereo-mobiles. Thanks to its introduction into cars, the stereotape cartridge has become the most significant innovation in the $830 million-a-year record market since the advent of the LP in 1948. Four-track stereotape players for autos, sold mostly on the West Coast, have been available for about five years. Not until last September, when the Ford Motor Co. began offering a new eight-track player and cartridge-which crams up to 80 minutes of music on half the length of tape used in a four-track cartridge-did stereotapes begin booming. Lear...
Childproof. All this is rapidly changing the record business. The record companies theorize that once a motorist accumulates a stack of cartridges for his car, he will want to play them in his living room as well. Thus, the companies estimate that stereo cartridges will surpass today's sales of records within a few years. RCA Victor has so far sold 1,500,000 cartridges, and Columbia, Mercury, Decca and Capitol have recently brought out their eight-track-cartridge lines...
Nothing Spartan. Having gone to so much trouble to get his daily flights to and from New York and Athens, Onassis was not about to offer spartan service. Besides such now routine frills as in-flight movies and nine-channel stereo, the planes feature stewardesses in Chanel-designed uniforms, dinners from Manhattan's "21" Club. With that and a $2,000,000 advertising campaign in the U.S., Olympic hopes to win away from TWA and Israel's El Al, its only competitors on the New York-Athens run, at least 30% of the 115,000 Americans who will...
When they built their strange-looking vehicle five years ago, engineers at Aerojet's Space-General Corp. in California were aiming for space. Their Moon Walker had six legs, stereo TV for eyes, and was crammed full of detection and communications equipment. It was designed to land on the moon with a Surveyor spacecraft...
There was the pervasive prosperity (at Birmingham High School, in Encino, Calif., not a single bicycle could be found among the students' chrome-crusted motorcycles, scooters and stereo-equipped cars). Yet the stock market was jittery...