Word: stereos
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Basic Craving. Frey, who refers to himself as "Mr. Stereo," believes that his taped sounds answer a deep-seated emotional need-"a basic craving to hear stereophonically." But for the unwary, Frey's effects are often more unsettling than satisfying. When played at top volume, the fizz of a freshly opened soda bottle on a Frey album explodes into the fury of a hurricane-whipped ocean; the gurgle of water washing down a drain becomes the belch of some prehistoric monster...
Riding the stereo boom with audio-manic items. Frey's firm has sold 4,200,000 records in the past four years, grossed $12 million. Customers for Frey's cacophony are children, camera fans who want authentic background sound for their home movies, and-most of all-the "pingpong trade," as diskmen call hi-fi buffs who delight in dramatizing stereo by playing such demonstration recordings as the sounds of a pingpong match. "Look," explains Frey. "A guy goes out and gets himself a Superduper Mark IV amplifier and what the mooch wants to listen to is something...
...lighting technicians and carpenters. Kelly will lead him through part of it ("You're walking down a street, you see a little girl, you see a bird"). Then the partners, with Gleason still in costume, pile into Jackie's turquoise and Burgundy Rolls (bar, phone, TV, refrigerator, stereo hi fi, air conditioning) and hunt photogenic cemeteries because Gigot is supposed to love funerals...
...handsome hustler, Hesburgh likes to work until 2 in the morning with Bach or Brahms humming away on his office stereo set. He speaks six languages, has a passion for fishing and flying. He and Notre Dame's executive vice president, Father Edmund Joyce, once licked Bridge Expert Charles Goren. Nowadays his playtime is limited. He is the Vatican's permanent representative to the International Atomic Energy Agency, a member of the U.S. Civil Rights Commission, and this year's president of the Association of American Colleges, where his Roman collar no longer stamps...
Typical prices at Briggs and Briggs included five-dollor records selling for three. The Coop is giving customers a $1.50 discount on regular $4.98 records, slightly less of a bargain. Stereo enthusiasts are having a field day at the Minuteman, where regular five-dollar records are going...