Word: stereos
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...money ($4.98 list price, $1 more for stereo) the frustrated conductor gets some bandshell marshmallows-Richard Rodgers' Victory at Sea, Khachaturian's Sabre Dance, Fantasia on "Greensleeves"-preconducted for him by Arthur Fiedler, Morton Gould, Robert Russell Bennett. (Any armchair connoisseur of the Viennese repertory will find Conductor Fiedler's tempi in the Fledermaus waltzes aggravatingly slow, but Gould's version of Mexican Hat Dance is so inspiring that it may result in dislocated shoulders...
...name-dropper. He was delighted when Rosemary Clooney substituted his name for Franklin Roosevelt's in her recording of How About You?, came up with: "And Goddard Lieberson's looks give me a thrill." Now Lieberson is guiding Columbia into stereophonic sound, this year is planning 200 stereo albums. He is convinced that stereo is a logical refinement of LP rather than another technological revolution, that what is put on records is still more important than how it is put on. Says he: "We are willing to put out the records on spaghetti if that's what...
...most record buyers were concerned, just a year ago stereo sound was little more than a whisper in a laboratory echo chamber. By the beginning of this year, the stereo disk (usually $1 more than a comparable monophonic) accounted for roughly 10% of total LP sales; by year's end, it may represent a third of the total. But stereo disks are not likely to make the old monophonic disks entirely obsolete, since a well-engineered old-style LP sounds fine when played on stereo. While the sale of monophonic equipment has dwindled to almost nothing, many...
...Equipment. Stereo disks are made by feeding sound through three or more separate microphones, with the signals recorded on three separate channels that are later reduced to two. On the record, a single needle picks up separate impulses from each channel by moving both up and down and sideways in a single groove. The two signals from the needle must be played through two separate amplifiers and speakers. Despite the necessary additional equipment, the cost can be far lower than that of a genuine monophonic hi-fi rig, because stereo achieves impressive reproduction with relatively small speakers and low-wattage...
...Packaged stereo sets all ready to plug in now come as low as $39.95 for a portable unit (the tone is apt to be as strident as a bluejay's cry), or as high as $2,500. Between the two extremes are dozens of sets in the $100 to $500 range, many of which make for better listening than more expensive monophonic units. Thinking of the already cluttered American living room, manufacturers also offer "self-contained stereo"-units with both speakers housed in a single cabinet. But two-speaker cabinets, unless they are six to eight feet long...