Word: sternberger
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Dean's fervent supporters often came to the campaign through the Web operation Trippi created, and they posted hundreds of laudatory farewells within an hour of learning of his departure. But they want to win too. "I wasn't voting for Trippi," Melissa Sternberg, an Austin artist, said. "He had great ideas and got the campaign off to a great start." At the same time they praised Trippi, many bloggers said they hoped the reformed campaign would improve its ads, which were designed by Trippi's firm and roundly disliked by the troops for being too negative about other candidates...
Psychologist Robert Sternberg's first field study in intelligence took place in grade school, when poor scores on IQ tests convinced him he was a "dum-dum." Largely thanks to an exceptional fourth-grade teacher, Sternberg managed to shed his self-doubt, improve his grades and go on to attend Yale University, but he never shook the sense that traditional tests are missing something. "You don't get to the top in life just on your IQ points or your SAT score," says Sternberg, now a professor at Yale and president of the American Psychological Association (APA). "You have...
...three years, Sternberg has been working on a new test to augment the SAT, one that asks students to write captions for New Yorker cartoons, dictate stories into tape recorders and persuade friends to help haul a bulky mattress up a flight of stairs. These unorthodox tasks are designed to measure the creative and practical skills that Sternberg says are crucial to success in college and in life but are ignored by the typical pencil-and-paper exam. If Sternberg succeeds in quantifying these types of intelligence--and linking them to concrete accomplishments--his efforts may change forever...
Those who took the test in its early phase were volunteers rather than a random sample of undergraduates. But the preliminary results, which Sternberg presented in August at an APA conference, were dramatic. The Rainbow Project was nearly twice as successful at predicting students' first-year college GPAs as their SAT scores had been. The College Board, which produces the SATs, is funding Sternberg's research because the ability to predict college performance from a test--any test--hasn't improved much in 50 years, says Wayne Camara, the board's vice president of research...
...next trial phase, Sternberg will expand his study to 5,000 to 10,000 students, who will take the test next spring and fall. These students will be followed for four years and will be scrutinized more closely than the first group was. In addition to GPAs, Sternberg will look at how well the students adapt to college socially and whether or not they graduate...