Word: sterne
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Dates: during 1990-1999
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...fact, of course, all those were Limbaugh. Such antics constitute a rather small part of his shtick (rather than a majority, as with Stern, who goes much further than Limbaugh would ever dream of, playing "Butt Bongo" and regularly sending out a stuttering hanger-on to ask celebrities rude questions). But it is a good part of what makes Limbaugh so much more successful than more ordinary conservative radio personalities -- indeed, what makes him the most popular broadcast commentator of the age, maybe ever. "I look at this," Limbaugh has said repeatedly, "as entertainment...
Aside from Hollywood producer Don Simpson (Beverly Hills Cop, Top Gun), who says that "Howard Stern and Rush Limbaugh are the only two voices of truth in the media," the same individuals who like and admire Limbaugh are probably very seldom the same individuals who like and admire Stern. But just who are they? And why is each audience so fetched by its man? "All those 20 million people are not some kind of Nazis," Mary Matalin says of her fellow dittoheads. "What's really homogeneous about them is not their party affiliation but their mistrust of those they elect...
...says things a lot of people my age group think," explains Doug Tyler, 33, a New Orleans salesman, "but don't have the nerve to express." He's talking about Stern. Tyler, for instance, approves of Stern's Limbaughian screeds against overconcern for criminal defendants. And while Camille Belchere, an artist in Santa Monica, California, regularly finds Stern's breaches of taste over the top -- "There are some times when it gets to be too much for me" -- always, she says, "the next morning I'll turn it on again." ABC News analyst Jeff Greenfield is more a dittohead than...
Limbaugh is ubiquitous at the grass roots in a way that Stern isn't and can never be. Here their careers really are apples and oranges -- although unquestionably a great big apple and a smaller orange. Limbaugh's radio show is carried on 628 stations, all but a few AM, scattered everywhere across America. Stern is on during morning drive time on 15 stations, almost all major FM outlets in the big cities of the West and Northeast. In New York, Stern has the top-rated show on any station at any time of day, with 1.2 million listeners...
Limbaugh biographer Paul Colford estimates that Limbaugh makes $4 million from radio annually, Stern $9 million. Limbaugh's first book may earn him around $8 million, and his 12-page monthly newsletter, with 370,000 subscribers, grosses $11 million, pushing Limbaugh's annual in come to the $20 million range. Stern could make $12 million this year between radio, television and book money. (His income is the single subject he is loath to discuss publicly.) Up or down, first or third, a dozen FM or 600, the outsiders Limbaugh and Stern are suddenly both very rich...