Word: stetsonned
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...oasis of expensive Stetson hats and tailored twill trousers, herds of sleek Herefords, Angora goats and blooded horses, a fleet of Lincolns and a landing strip with a gleaming private plane, meals of venison steak, homemade bread and pecan pies, a heated pool and Muzak piping in The Yellow...
Died. James Frank Dobie, 75, folklorist of the U.S. Southwest; of a heart attack; in Austin, Tex. He called himself a Texian, adding the i and defining it as "one of the old rocks of the state." That he was, spending his life slouching across the land in battered Stetson and rundown boots, collecting all the tales, true or tall, of oil and gold, sheriffs and outlaws, then spinning them out in humorously irreverent lectures as the University of Texas' "Professor Pancho" and weaving them into 21 books, of which Coronado's Children and The Mustangs were among...
...advertising world: the tie-in ad, a mating of two or more products in a single display. Used last year by more than 400 companies, tie-ins have brought together such disparate products as RCA Victor and Schenley whiskies, Hathaway shirts and Air India, Remington Arms shotguns and Stetson hats. United Air Lines is so eager to tie that it is setting up a special budget for the purpose, will listen to any proposals short of liquor and lingerie...
...boat and bounty. Fellman insists that finding a theme to carry a tie-in is only part of his problem. The real trouble comes in persuading a brace of sponsors to accept an idea, and figuring out how much each should pay for sharing in it. In the Remington-Stetson marriage, for example, two-thirds of the $12,000 campaign was billed to Stetson, which is getting twice as much touting...
...made U.S. hatmakers happy-something that tousled Jack Kennedy was never able to do-by inspiring an L.B.J. hat. The Hat Corp. of America announced plans to put out two-and three-gallon models with relatively narrow two-inch brims-scaled-down versions of Lyndon's five-gallon Stetson. One thing that is not scaled down is the price-which ranges from $12.95 to $100. All that Lyndon gets from the deal is publicity, but that's enough...