Word: steve
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Dates: during 1990-1999
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...tale of Steve Jobs has long been a Silicon Valley legend. It was Jobs who, as a long-haired and barefoot twentysomething, set in motion the revolution called the personal computer by making it "user friendly" to the masses. Jobs didn't invent the machine; his partner Steve Wozniak was the real engineer. But Jobs understood before anyone else the key to transforming the computer from a geek's expensive toy into a household appliance. Instead of writing commands in computerese, Macintosh owners used a mouse to point and click on easily identifiable icons on the screen--a trash...
...Steve Jobs is sitting in the Apple boardroom. Actually, he is slouched like a teenager in one of the cushy leather chairs, his worn jogging shoes resting on the directors' table. The table is very long, very impressive--and very empty. Just Jobs here, wearing shorts and an impish grin. The old board of directors at Apple is history, he says. He's about to leave for Boston, where he'll make that news public, along with a far more dramatic announcement. One more thing, he says, feet still propped up on the executive woodwork--the company's headquarters...
...Steve Jobs who is currently running two sophisticated companies lives in a turn-of-the-century English-style country house in Palo Alto with his wife Laurene, 33, their two young children and his 19-year-old daughter Lisa, home from college for the summer. The house is run with a distinct 1960s flavor. Laurene has planted a garden of wildflowers, herbs and vegetables all around. The rooms are sparsely decorated, the only extravagances being Ansel Adams photographs. We dine as the Jobses always do: both are strict vegans, eating no meat products. Dinner is pasta with raw tomatoes, fresh...
...morrow ("I'm just going to wear a white shirt," he assures him), and he finally ends the conversation with a heartfelt "Thank you for your support of this company. I think the world's a better place for it." And so that's how Apple and Microsoft, Steve Jobs and Bill Gates, finally seal it--on a cell-phone call...
...STEVE JOBS Mercurial founder is last hope to reboot Apple and stave off Microsoft's 1,000-year reign...