Word: steve
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Dates: during 1990-1999
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Since the day he bade a tearful farewell to outgoing President George Bush, many in the Republican party have looked to Senator Bob Dole to lead the GOP back to the White House in 1996. Yet in recent weeks, M. Steve Forbes, millionaire owner of Forbes magazine, has pulled away from the pack of Republican presidential hopefuls and narrowed Dole's once insurmountable lead in the polls. Forbes, using a combination of negative advertisements financed by his millions and an optimistic, supply-side economic message, has now pulled ahead of Dole in New Hampshire and threatens Dole's lock...
...Keep command and control in the White House the way chief of staff Jim Baker did it (deputy chief of staff Harold Ickes is overseeing things from the West Wing). Another lesson: Croon along with Ronnie's song of optimism (the effectiveness of that approach is underscored by candidate Steve Forbes' success). Every week for the next few months, Clinton plans to reprise themes from the State of the Union. This is the Reagan model for staying on message. Says Stephanopoulos: "The President set the tone for the year Tuesday night. Now we have to reinforce, reinforce." Clinton must also...
When Apple was run by co-founder Steve Jobs from 1977 until '85, it was a self-consciously maverick firm that lived to be different (not entirely dissimilar from Sun Microsystems today). Its idiosyncrasies created a revolution. The benefit of its attitude started with the Apple II, which defined the fundamental elements of a personal computer: hard drive, monitor, key board. Then Apple invented Macintosh, and desktop publishing. The company was a premium maker of first-class personal computers. When Apple succeeded, it made lots of money but saw its market share shrink drastically. Eventually the shrinkage caught up with...
...around the world who have bought its products and continue to use them. The company's stewardsw--hoever they turn out to be--will be challenged to remember that their destiny is still to offer that community the difference that made them swear by Apple in the first place. Steve Jobs was once asked, early on in Apple's life, what would happen if the company failed to make its latest product successful. He replied, "I guess we'll be just another billion-dollar computer company." Now Apple might be just another $11 billion computer company...
...HAMPSHIRE IS WHERE THE TROUBLE IS SUPPOSED TO STOP, the place where Bob Dole vanquishes Steve Forbes and saves his campaign. That's the theory. In fact, Dole's longtime lead in the New Hampshire polls is disappearing faster than ice on a stove. Dole was ahead by about 20 percentage points two months ago. Today the trend is downward toward the category he dreads: too close to call...