Word: steve
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Dates: during 1990-1999
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...FACT THAT STEVE Forbes finds himself on the cover of TIME magazine this week says a little bit about Steve Forbes and a lot about American politics. A dark-horse candidate usually has to win something, or lose by less than expected, before he can hope to insert himself into the national imagination. Forbes is not the first rich man with a Big Idea to try to enter American politics at the top; nor is this the first time the mainstream candidates have courted an electorate so eager to rebuke them. So why is he now in second place...
...measure of this impatience that Steve Forbes, as unlikely a jockey as we are ever likely to encounter this side of Churchill Downs, is trying to ride that discontent to the head of the G.O.P. presidential race. Whether he ever intended, or expected, to get as far as he has is uncertain. Even less clear is whether he has the staff, the steadiness and steel to switch from quirky joyrider to formidable contender...
...been irresistible for reporters to plumb the rich psychic themes of Steve Forbes' relationship with his flamboyant father, the late Malcolm Forbes Sr. His father, after all, is the man who used to make his children practice the bagpipes and wear matching kilts to church on Sundays; who bought a bottle of Thomas Jefferson's claret for $157,000; who rode motorcycles and hot-air balloons, escorted Elizabeth Taylor and collected homoerotic art, Faberge eggs, 12,000 toy soldiers, an island in Fiji, a chateau in Normandy and a palace in Morocco...
...Steve makes it plain that he doesn't intend to compete with his father, though in some ways he has already surpassed him. As editor of his eponymous magazine, he led Forbes to the top of its class with more advertising pages than any other magazine between 1992 and 1994, thanks to deep discounts and aggressive salesmanship. Under Steve's leadership, the family business, Forbes Inc.--which owns 14 newspapers and 10 magazines plus real estate--has, according to Forbes, been profitable. As testimony to his economic savvy, his friends cite the fact that he has won the Crystal...
...politics that the son could outshine the father; Malcolm, who twice tried and failed to win the Governor's race in New Jersey, called the presidency the "Holy Grail" of American politics. "When I first met Steve," recalls his friend Peggy Noonan, former Reagan speechwriter and author, "I said, 'I get it--the oldest-son reaction to Dad. Dad is colorful; Steve is sedate. Dad is a showman; Steve is reticent. In time I changed my view. The fact is, Steve has always held views that were daring. He's every bit as colorful, but it's all inside...