Word: steve
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Dates: during 1990-1999
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Creating these special TIME 100 issues involves a two-step process. As Business editor Bill Saporito, who oversaw this chapter with executive editor Steve Koepp, puts it, "First we argue about who should be on the list; then we argue about who should write the stories." Here, a few of our selections...
...Steve Jobs was still running Apple Computer from his father's garage in Los Altos, Calif., in 1976 when he got his first call from Microsoft--offering to sell him a version of the BASIC computer language for the prototype Apple I. No thanks, Jobs said. His pal Steve Wozniak had already written a BASIC, and if they needed a better one, they could do it themselves over the weekend...
...like listening to Pat Boone's recent heavy-metal album. It was like watching Steve Young, the square Mormon quarterback for the San Francisco 49ers, try to do an end-zone dance. It was like--in fact it was--Ken Starr volunteering information about his own sex life on national TV. "The answer to the big question is, no, I have not been unfaithful to my spouse," he told Diane Sawyer on 20/20 last week, adding, "I'm not trying to pat myself on the back, but I have tried to live by what I believe is my--my obligation...
...mass medium, and the two most recent decades, with the computer's coming of age, that information has replaced manufacturing as the primary source of growth. In fact, it is really too soon to pass judgment on most of the information age's brightest lights, among them Apple's Steve Jobs, America Online's Steve Case and Netscape's Marc Andreessen, who may wind up contributing even more to the 21st century than to the 20th...
...Iacocca decided against it, realizing he would never have the patience required to deal with Congress. Compromising to achieve consensus wasn't his long suit, he told me. It would be good if others seeking the presidency, such as Ross Perot and son-of-a-businessman Steve Forbes, better understood this handicap...