Word: steve
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...from its supplier in Sri Lanka and finishes them with a cover of quilted wool and cotton. "More than half of the inquiries we get are from consumers who don't want synthetic fire retardants in their mattresses," says Scott Carwile, who co-owns Vivètique with his brother Steve. "More people are doing their homework...
...iPhone started out the way a lot of cool things do: as something completely different. A few years ago, Steve Jobs noticed how many development dollars were being spent--particularly in the greater Seattle metropolitan area--on what are called tablet PCs: flat portable computers that work with a touch screen instead of a mouse and keyboard. Jobs, being Jobs, was curious. He had some Apple engineers noodle around with a touch screen. When they showed him what they came up with, he got excited...
...course, Apple's other secret weapon is the controlling hand of Steve Jobs, 51, for whom this is an almost mystically significant year. It has been five years since the iPod launched, 30 years since Jobs co-founded Apple (with Stephen Wozniak) and 10 since he returned there after having been fired. In that decade, Apple's stock has gone up more than 1,500%. Neither age nor success--nor cancer surgery in 2004--has significantly mellowed him, although some of the silver in his beard is creeping up into his hair. All technologists believe their products are better than...
...comparable company that does no--zero--market research with its customers before launching a product. Ironically, Jobs' personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "Think different," the motto for Apple employees is "Think like Steve...
Anyone familiar with Macworld knows that Steve Jobs is secretive. It's part of his allure. But that mystique has taken a hit over revelations that the company backdated options. Apple's board gave Jobs and his senior management a vote of confidence following an internal investigation into 6,428 improperly backdated options granted between 1997 and 2002. The board found no misconduct by the CEO. Nor, for that matter, have the Securities and Exchange Commission and the Justice Department, but they aren't done. As part of an ongoing investigation, the feds may question Jobs as they probe Apple...