Word: stewart
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Dates: during 1990-1999
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...profoundly democratic channel for communication that should be nurtured, not stifled. Because the Net is still in its infancy, the judges said, it deserved at least as much constitutional safekeeping as books and newspapers, if not more. "As the most participatory form of mass speech yet developed," wrote Judge Stewart Dalzell in an eloquently crafted opinion, "the Internet deserves the highest protection from governmental intrusion...
...that most of her magazine's 5 million readers still buy the honey-baked version at Boston Market or, horrors!, take it out of a can. Even the subscribers who don't work may think twice before taking on her October 1994 project: "It occurred to us at MARTHA STEWART LIVING that we had never really focused on the pleasures of raising backyard livestock...
...Martha Stewart's face is everywhere but on a Wanted poster: in her magazine, on four videos and a dozen books, on TV (twice a day), unofficially on the Internet, at K Mart, and in her catalog (Martha by Mail). In an interview, conducted as she shuttled among her farm in Westport, Connecticut, her two Hampton beach houses on New York's Long Island and her Manhattan office, she says her aim is nothing less than to take over Christmas. "It is our intention to own areas in communication. I don't mean to sound egomaniacal, but Perry Como used...
...Martha Stewart relies on people's actually doing what she suggests, as opposed to just watching her do it, she would be very poor indeed, instead of a multimillionaire empress of elegance. The real secret to Martha is that the perfection she is pursuing is so out of reach of anyone without a staff, or who sleeps more than Martha's four hours a night, that there is no obligation to actually do it. Being in Martha's thrall is like buying a treadmill and instantly feeling fit even though it serves mainly as a coat rack; acquiring the Martha...
...subject matter, making it worthy of the effort it requires. Sure it's easier to identify with Gloria Steinem, who admits she once lived in an apartment for four years before realizing the oven didn't work. By making the impossible purchasable--at least in magazine and catalog form--Stewart is now simply Martha: cooking, sewing, gilding, planting, wallpapering and painting her way into every corner of your house--and your life. And Christmas? You'd better watch...