Word: stewart
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Dates: during 2000-2009
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...STEWART...
...hospice nurse opens a consulting firm to help women handle their aging parents. The escrow officer becomes a personal trainer specializing in older women. The Harvard M.B.A. with three kids opens a temp agency specializing in placing part-time manager moms. Or in the Extreme Makeover version, Martha Stewart emerges from prison kinder, gentler and declaring, "Our passion is and always should be to make life better." More and more people see not a crisis but a challenge - even an opportunity, observes Deborah Carr, a sociology professor at Rutgers University. "How are they going to spend the second half...
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...
...Stern brings in the young dudes, it will be up to Stewart to even the scales with women. Sirius appeals to guys because men tend to be early technology adopters and because Sirius has bulked up on pro sports, offering channels for NBA, NFL and NHL games (assuming that hockey returns), and starting in 2007, stock-car racing via NASCAR, which Karmazin lured from XM. Sirius signed Stewart for a bargain $30 million over four years, plus a share of ad sales. It's paid to her company, Martha Stewart Living OmniMedia, in return for a 24-hour women...
...capable of." On the track Tin Pan Valley - an electrifying mix of synth pulses, slide guitar and some good old heavy-metal thunder - he rails against musicians who "live on former glory," "flirt with cabaret" and "fake the rebel yell." A shot across the bow at Rod Stewart and Mick Jagger? Plant will only hint that Tin Pan Valley is about "where I might have gone if I picked up too many gongs." Now the craggy-faced star just has to convince a cynical public that his songs don't remain the same. "When people open a magazine, they just...