Word: stewart
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...
...Stern brings in the young dudes, it will be up to Stewart to even the scales with women. Sirius appeals to guys because men tend to be early technology adopters and because Sirius has bulked up on pro sports, offering channels for NBA, NFL and NHL games (assuming that hockey returns), and starting in 2007, stock-car racing via NASCAR, which Karmazin lured from XM. Sirius signed Stewart for a bargain $30 million over four years, plus a share of ad sales. It's paid to her company, Martha Stewart Living OmniMedia, in return for a 24-hour women...
...Staff writer Stewart H. Hauser can be reached at hauser@fas.harvard.edu. His column appears on alternate Tuesdays...
...Earlier today Iraqi legislators ended a three-month impasse by approving a Cabinet for new Prime Minister Ibrahim al-Jaafari. The new Prime Minister is a Shi'a, the new President is a Kurd, and--as always, of course--the Transportation Secretary is Hispanic." --JON STEWART...
Good news for Patrick Stewart: television commercials with celebrity voice-overs are most effective when people recognize the voice--but can't quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings...