Word: stewart
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...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
...days when America gathered around the TV set to watch celebrities like O.J. Simpson on trial now seem as distant as Father Knows Best. The Michael Jackson case is the latest in a long string of recent high-profile cases--Martha Stewart, Scott Peterson, Kobe Bryant, Robert Blake, Bernie Ebbers and more--in which cameras have been banned or severely restricted. So desperate is TV for at least a semblance of in-court coverage that the E! cable channel is planning to air daily re-enactments, with actors playing Jackson, the lawyers and the witnesses...
...businessman who bankrupts casinos can instruct would-be moguls in the art of the deal, can't an ex-con tutor them in corporate etiquette? Sure she can, says NBC, which has created a spin-off of its reality series The Apprentice for felon and lifestyle expert MARTHA STEWART. Shares of Stewart's empire, Martha Stewart Omnimedia, rose after the announcement that she would be the host of a program modeled on Donald Trump's original, with its engrossing contestant backbiting and obvious product plugs. Stewart's "own sensibilities and creativity" will dictate the tone of the new show, says...
...Crest and Tide as she checked out after Fatima's birth (Parilla uses Crest, although she prefers Cheer, another P&G brand, to Tide). At a local health clinic, she picked up a copy of Avanzando con Tu Familia (Helping Your Family Move Ahead), a P&G-published Martha Stewart Living for recent Hispanic immigrants that reaches 1 million homes across the country. Besides coupons for P&G products, the magazine prints recipes, exercise tips and other lifestyle advice. Parilla especially liked a story on how to clean the belly of your newborn, and she has been impressed...
From his seat aboard a U.S. Sierra helicopter, Airman Mike Stewart looks down on a cruel artifact from the tsunami. Surveying the ruins of Meulaboh in Aceh province, his chopper passes over an intact tower clock that hasn't moved since the earthquake struck. Stewart and his crew are on one of their six daily runs to deliver supplies to some of Indonesia's most remote villages--all part of Operation Unified Assistance, the largest U.S. military operation in Asia since Vietnam and the backbone of the global campaign to fend off hunger and disease among tsunami survivors. For combat...