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...Stewart, who gained prominence in 1982 with her first book, Entertaining, described her life as a multimedia mogul, presenting the model for Martha Stewart Living Omnimedia with color-coordinated pastel slides, familiar icons from her business and pictures of delectable food items...

Author: By Sarah N. Kunz, CONTRIBUTING WRITER | Title: Martha Stewart Dishes Business Tips to Aspiring Entrepreneurs | 3/15/2001 | See Source »

Since Entertaining, Stewart has branched out into magazines, television, radio, merchandising and e-commerce, earning her the #9 spot in Fortune Magazine's Top 50 "Women in Business...

Author: By Sarah N. Kunz, CONTRIBUTING WRITER | Title: Martha Stewart Dishes Business Tips to Aspiring Entrepreneurs | 3/15/2001 | See Source »

...Stewart's speech, sponsored by the Ann Radcliffe Trust, also featured occasional bits of humor...

Author: By Sarah N. Kunz, CONTRIBUTING WRITER | Title: Martha Stewart Dishes Business Tips to Aspiring Entrepreneurs | 3/15/2001 | See Source »

...Stewart then launched into a discussion of symbols and icons commonly associated with her company. She said that she did not coin the well-known catchphrase "It's a good thing!," but merely "used the phrase to its best advantage...

Author: By Sarah N. Kunz, CONTRIBUTING WRITER | Title: Martha Stewart Dishes Business Tips to Aspiring Entrepreneurs | 3/15/2001 | See Source »

Emphasizing "the power of a single idea," Stewart explained how one idea she had about chickens spawned a whole line of new merchandise...

Author: By Sarah N. Kunz, CONTRIBUTING WRITER | Title: Martha Stewart Dishes Business Tips to Aspiring Entrepreneurs | 3/15/2001 | See Source »

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