Word: stewart
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Martha Stewart Living feeds all other Martha Stewart Living Omnimedia businesses. Sprawled over three floors of a landmarked Manhattan building, the offices, all natural bright light and blond wood, look like an MSL feature spread come to life. "What's unique about Martha Stewart Living is that it is a living brand," says Patrick, 54, the company's president. "The ideas and information we cover, we present and create. Our up-front costs are higher than other magazines', but now that will be spread over Omnimedia. We present information, and it is all repurposed material." Translation: everything in the magazine...
...Stewart is, as the saying goes, wired. Last month she premiered a six-day-a-week television show on CBS, Martha Stewart Living, replacing a syndicated program of the same name. Earlier this year she jumped from her twice-weekly guest spot on nbc's Today show to a weekly slot on rival CBS This Morning. Now, instead of earning appearance fees, she controls all advertising for her segment. The new daily show, which she owns outright, will follow cbs This Morning in most markets. "Sometimes you have to do things for an economic and brand sensibility," she says...
...Stewart's new Website (www.martha stewart.com hit cyberspace on Sept. 8 and is already averaging 550,000 visitors a week. (By comparison, National Geographic's site gets 500,000 visitors a month.) The site will send daily reminders on a variety of topics and will allow surfers an interactive venue with Martha, a potentially huge market. "Say our audience is 20 million people," she says. "Over the next four years, if each one has a computer and spends $1,000 on our online system, even over five years, even on software products, it is the hugest business. Do the math...
...Martha, that would be $20 billion. Even if she's only 10% right, it's not a bad business, and as we already know, Martha is 100% right. Stewart says such business "visions" come to her rapid-fire. "I have one now that I can't tell you, but it will change people's lives...
...complex, horizontally integrated empire of Martha Stewart Living Omnimedia is based on an almost insipid ethos: make life nicer and prettier. But implementation is not that simple. She says, "It took 100 years for someone to tell ordinary people in a doable manner not how to make an Escoffier or 100 amazing recipes that you will never do on a daily basis." Instead Stewart focuses on simple perfection. "I knew that the how-to would be my niche," she says. Adds her friend, dealmaker Ronald Perelman, the Revlon mogul: "I put her right up there as one of the most...