Word: stick
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Dates: during 1960-1969
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...pick to fill the long-vacant throne. Monarchist activists pin their hopes on exiled Pretender Don Juan, 55, a moderate who favors evolution toward parliamentary democracy. Many Falangist regulars lean toward his son, Juan Carlos, 30, in the belief that the carefully schooled younger man would prove willing to stick with the regime's less flexible principles...
Humphrey, who had already come under pressure from his staff to get assurances from Nixon that he would not put his dog on camera, had plans for the debates to be held at different historic parks around the country, but eventually both sides agreed to stick to the same format as the historic Kennedy-Nixon debates...
...given over to commercials (see chart, next page). This year 2,000 advertisers will pour $3.1 billion into television advertising twice the budget of the poverty program reaching 95% of the nation's homes. What's more, the TV spieler has a unique license. He doesn't have to stick his foot in the door. He's already in the living room, chattering away from The Farm Hour right through Sermonette. Conveniently deaf, he just smiles and hammers home his quota of 600 "brief messages...
...Many Millimeters? Good gags, as any adman knows, stick in the mind. And so do successful commercials, so much so that they keep coming back like a bad memory. Shell once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right...
...Vietnamese in mid-January, some observers saw an ominous similarity to Dienbienphu. The French base had been overrun in 1954 by another North Vietnamese army under the same commander besieging Khe Sanh, General Vo Nguyen Giap. Khe Sanh thus became a symbol -justifiably or not-of U.S. determination to stick it out under heavy pressure...