Word: stickering
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Dates: during 2000-2009
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...truck sold in the U.S. has been required to carry a label that details both the price and the estimated mileage the vehicle will get in city and highway driving. Consumers and environmentalists, however, have criticized the practice, saying the mileage figures on the EPA sticker don't bear any resemblance to the mileage motorists actually achieve in real-world driving...
...from the Vitamin Shoppe, $14.66. 12) For your boyfriend: a pair of earrings from Zinnia (for when he forgets to buy you a gift), $6.99. 13) Make your own model kit for molecular bio (marshmallows and toothpicks from CVS), $2.50. 14) For your friend at Yale: a Harvard static sticker from the Coop, $4.98. 15) For that person you forget about until last minute: 15 copies of Spare Change Times...
American Christmas shoppers in Paris aren't the only ones suffering from sticker shock. The dollar fell to a near-record low of $1.33 to the euro at the end of last week. It has shed about six cents since early November, shattering months of calm on currency markets, causing a mini-swoon on some stock exchanges and prompting French Finance Minister Thierry Breton to call for "great collective vigilance." The dollar has also slid against the British pound, which closed last week just a few cents short of $2, its highest in 14 years. Many investors are betting that...
MicroOptical has begun selling a model that connects to a video iPod for $299. The challenge is to avoid the Segway scooter's problems: sticker shock and nerdiness. "We have to overcome the geek factor," admits Kokinakis, "so we have more of an Oakley look than Star Trek...
Another element of VW's strategy involves heading downmarket, reversing a silly foray into the luxury segment with its $68,000-plus Phaeton sedan, which flopped. The company has slashed sticker prices on the Jetta (lowered $1,400, to $16,500) and Rabbit ($1,000, to $15,000), hoping to recover profits with higher volume. And future models won't contain as many standard features, according to Hallmark. The idea is to produce cars that can compete more effectively in the midmarket. Designing cars for the local competitive landscape is precisely what the Japanese have done for decades, of course...