Word: stickering
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Dates: during 2000-2009
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...alternative artspace” in Venice Beach, Calif., where the walls in the lobby were covered exclusively with posters and paintings of Barack Obama. In a place like Venice Beach where hardly a car drives by that doesn’t have a Yes We Can bumper sticker, the Obama motif is nothing new, but these depictions of the President-elect had an unmistakable messianic quality to them...
...least one segment of the economy is booming: the market in Obama kitsch. The dedicated supporter of the incoming President need not content himself with a T shirt or bumper sticker. Also available are Obama coasters, lava lamps, jigsaw puzzles, mugs, skateboards, toy trains, CDs, DVDs and, of course, commemorative dinner plates. Ben & Jerry's is introducing a Yes Pecan flavor in honor of Obama's campaign slogan, and Marvel Comics is running a special Inaugural issue of Spider-Man. Pepsi has created the Pepsi Optimism Project with a red, white and blue logo almost identical to Obama's sunrise...
...share to 1.92%, from 1.2%. In the auto industry, that's a huge increase - and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries...
...help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners...
...arrived over the next two decades. GM's EV1 made it to production but proved too expensive to make in mass quantities; Toyota's Rav4 EV, which debuted in 2001, required a separate wall mount for charging. The Tesla Roadster, which first hit the streets in 2006, boasted a sticker price starting at $90,000 each - well out of reach for most consumers. The latest entry, the Chevy Volt, is expected to be released by 2011; however, the Volt is actually a plug-in hybrid with a gas-powered engine that kicks in as a generator to recharge...