Word: stickering
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Around Philadelphia, Parent enjoys the perquisites that go with being a superstar. Industrial Valley Bank pays him generously to advertise: "Bernie Saves . . . at I.V.B.," and a popular local bumper sticker declares: ONLY THE LORD SAVES MORE THAN BERNIE PARENT. Bernie receives so much fan mail he has been forced to hire a secretary. Despite all the attention, he prefers quiet evenings at home with the family. "I've been trying to get Bernie to take me to a country and western show for years," says Carol. "He hates to get dressed up to go out any place...
...guess now I should tell you about the Volvo with the "Save The Whales" bumper sticker on the back and the peace medallion Mrs. Sizemore picked up at Saks Fifth Avenue, and the other kid who is a ski bum, and how much they enjoy New York magazine and African...
...models. Carmakers agree that the controls now in effect have resulted in significantly cleaner engine exhausts. But they question whether any further federally mandated improvements are necessary for this decade. The cost of installing the first converters this year, they note, added between $110 and $130 to the sticker price...
...margin on the compacts and subcompacts. Small cars were wrapped in expensive, highly profitable equipment that once was optional-special trim packages, power seats and windows-substantially raising the base price. The auto chiefs reckoned, wrongly as it turned out, that consumers were more interested in fuel economy than sticker prices...
...auto firms have given no indication that the rebates might be extended. Nor are actual cuts in list prices likely. Part of the reason is that the industry wants to have those hefty sticker prices in effect in case wage and price controls are imposed later on in the year. In addition, the automakers still contend that the high prices are justified by increased material and labor costs. In view of the still dismal state of the business, however, they may have to make yet another agonizing reappraisal of their position. Reason: unless auto sales pick up appreciably this year...