Word: stickering
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...more than once that day. I remember shuttling leaflets and leafletters back and forth from Muhlenberg College to outposts, and the traffic accident I caused on one run. The woman in the old Falcon with the "War is not healthy for children and other living things" bumper sticker found out what I was doing and decided to ignore it; I never told my parents...
Besides offering direct rebates to buyers, the companies are continuing their standard programs of cash incentives and bonuses to dealers, which are designed to enable salesmen to knock a substantial amount off sticker prices and still turn a profit. The willingness of dealers to deal is heavily stressed in the companies' ads. Already, however, car buyers are beginning to grumble that in some isolated cases dealers are using the company-rebate promotions as an excuse to dig in and insist on the full list price...
...that sales have been depressed by shrinking consumer confidence caused largely by Washington's inability to cope with the nation's inflation, recession and energy crisis. Another explanation comes from Auto Analyst Alfred Nelson of the Wall Street brokerage house of Cyrus J. Lawrence. Says he: "The sticker price went up an average $1,200 on domestic cars in less than two years. Nobody should expect that a broad range of customers will pay those kinds of increases...
...recent problems on a number of villains: high car-loan interest rates, costlier gasoline and a shattering of consumer confidence by anti-inflation pronouncements from the Ford White House. But automen have not said much about one obvious sales deterrent: high prices for new cars. On the average, the sticker prices of the 1975 models are about $450 higher than the 1974s. Since the end of the 1973 model-year just 15 months ago, car prices have risen by an average...
...competitors. This week, for example, a motorist trading in a used Chevrolet Vega or Ford Pinto for a new Swinger would get a $300 check from Chrysler, regardless of what kind of markdown he was able to get from the dealer on the car's basic sticker price of $3,518. In this case, the rebate would in effect cut the list price of the Swinger to $3,218-a reduction...