Word: stickering
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General Motors, the acknowledged pacesetter in auto prices, announced the largest increases in more than a decade. The window-sticker price of the average G.M. car will go up 3.9%, from $3,070 on 1969 models to $3,189 on the 1970 line. The company called the rise "modest" in view of much larger increases in the cost of labor and many materials. G.M. said that $38 of the $119 rise was for improved equipment, such as glass-fiber-reinforced tires, larger engines and disk brakes...
...Only the naive agree to pay the window-sticker price for U.S.-made autos. The factory list price is merely the point at which bargaining can begin...
After the 1960 elections, a true loser was defined as the owner of an Edsel with a Nixon sticker on its bumper. The Edsel cannot have the kind of revenge on its detractors that Richard Nixon has enjoyed; it will not rule the roads, or even be put back into production. In its way, however, the ponderous auto with the odd grille, which lost more than $200 million for the Ford Motor Co. in 1957-'59, is making a comeback. A band of loyal loser lovers is lavishing affection and dollars on the survivors of the 110,847 Edsels...
...banks of the Mississippi River. Good beer that Jax. And cheap: only thirty cents in most bars. People drink it all the time. Last night I had a dream that the daily afternoon cloud burst happened to be Jax beer this time around. It was a little sticker than the usual rain, but no one in New Orleans was surprised. I can't imagine them ever being surprised...
...making Hugh Calkins seem abstract and disembodied. In running through his career as a school crusader, his theories on dissent, his theme of practicality, it is easy to forget that he is a man who sometimes wears how ties, who has a station wagon with a "Go Browns" sticker on the back window, who has little children who can be less than charming...