Word: stickering
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...same time, Daimler has so far confined advertising for the Cruiser to the Internet, where it has lined up 250,000 young, prospective buyers. And that list may get longer since the company put a budget $16,000 sticker price on the Cruiser. "You want to attract younger buyers, but you don't want to tag it and say [to boomers], 'This car isn't for you,'" says Levine. Call it "Sell but don't tell." Yet he and other executives know the clock is ticking on the boomers' control over the industry. By 2007 Generations X and Y will...
DEADBEAT CLAMPDOWN This month some Virginia parents are receiving pink or blue booties, courtesy of the state. The boots, though, are the kind that clamp onto a tire and will be used to immobilize the cars of egregiously deadbeat dads or moms. A window sticker accompanies each boot: "This vehicle has been seized by the sheriff for unpaid child support." The pioneering state shame-on-you plan is an expansion of a Fairfax County program that has netted $347,000 from 70 parents in two years...
...hours they exhausted themselves layering the charcoal drawing with loads of realistic, and fun, details. "The idea," says Zeff, "is to take information that people might find boring and make it as engaging as possible." To spice things up, Zeff and Gabel added small touches, like the POW/MIA sticker on McCain's racer and gold lettering on Forbes' chauffeur-driven limo. As for realism, Zeff went so far as to enhance the textures of the racetrack and infield with digital photos of his driveway and lawn. "We never cut corners. In some ways it's idealistic--in other ways...
...STICKER SHOCK When it comes to buying a new car, online shopping may not be the cheapest road. That's the conclusion of a new study by CNW Marketing, which found that consumers who seal the deal at such sites as autobytel.com carpoint.com and autoweb.com pay on average 6.5% more than those who haggle with a dealer. (The sites dispute the findings.) Doing advance work on the Web, though, can pay off. People who browsed online before negotiating in person saved...
...sticker on the cover of You Are Here labels Cary Pierce as co-founder of Jackopierce, but it would be a mistake to use Pierce's former title to define his debut solo album. On You Are Here, Pierce eschews his college cult status in favor of straight-from-the-heart acoustic-based rockers. The album crunches into its opening track, "The Best Thing," with a funky ferocity that nevertheless shows off Pierce's soulful voice and harmonics, while "Transatlantic" is a true tear-the-top-off rocker. There are quieter moments as well: with the assistance of hometown friend...