Word: stickfuls
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...Carnie coined to describe the strong emotional attachment of one man for another - maybe Will Ferrell and Adam Sandler should come out of the closet too. In Ferrell's movies, male merging beats female interest to a pulp, and his latest, Blades of Glory, allows him several opportunities to stick his face in Jon Heder's crotch. Sandler's summer hit, I Now Pronounce You Chuck & Larry, took guy-guy friendship to its logical conclusion: two firefighters get married. At least that seemed as far as boy-meets-boy comedies could go, until Superbad's cuddle-up scene...
...didn't know anything about marketing, you might think it was important to advertise what a new product does. The makers of HeadOn aren't so naive. Their commercials have an actor repeating "HeadOn. Apply directly to the forehead" while another presses what appears to be a glue stick to her brow. No one mentions that the substance is supposed to cure headaches homeopathically. Early ads did, but focus groups showed that the superrepetitive version made people remember the name the most...
...venue licensed for alcohol, he still wouldn't be allowed into his own club. In retrospect, Underage might now seem like an inspired bit of marketing, but in reality, says Killcoyne, "I was just really pissed off, so I thought I'd stick the knife in and say over18s weren't allowed...
Those concerns are fueling a backlash against bottled water. San Francisco Mayor Gavin Newsom last month barred officials from using municipal funds to buy bottled water, while New York City launched a $1 million campaign this summer to encourage citizens to stick to the city's famously clean public water. Salt Lake City's mayor has asked public employees to stop supplying bottled water at municipal events. And a few top-flight restaurants that once would never have dreamed of serving tap are ditching the bottles. At Del Posto, Mario Batali's newest spot in Manhattan, entrées can cost...
...voice to list the noises bouncing around the café: the rumble of an espresso machine, the hum of a refrigerator and the tinny tones of Michael Jackson through shoddy speakers. To Treasure, it sounds like money slipping away. "The soundscape is brutal," he says. "You're not likely to stick around here for a second cup." As head of the Sound Agency, a consultancy in London, Treasure wants companies to tune in to the realization that making the wrong noise can hurt business. "Sound changes moods," he explains, "yet most of the sound around us is unplanned...