Word: stickiest
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Sites like Neopets are taking the old concept of product placement to sophisticated new heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand...
...It’s wonderful to have him back,” Rose said. “The routes he runs are perfect, he’s got flawless technique, and he’s got perhaps the stickiest hands I’ve ever seen...
...While most students in the sciences accept undergraduate TFs as a fact of life, their presence does raise some interesting ethical issues. Perhaps the stickiest of these is that of fairness...
Many of the stickiest sites are tiny. SimSlots, for example, gets only about 600,000 users a month, or 5% of the traffic of eBay. But there's more than one way to measure popularity on the Net, and stickiness rankings do a great job of spotting trends and ferreting out Net addictions...
...Jesus movement (Flash! Virgin birth a cover-up! Resurrection a fraud!) hardly wants for print. Yet in his Gospel Truth (Riverhead Books; 305 pages; $24.95), Russell Shorto provides a useful addition: an up-to-date survey and smart lay analysis of the theories that together constitute one of the stickiest challenges to traditional Christianity...