Word: stiff
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Dates: during 1960-1969
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...hatters have added some crucial undercover work. To give the scarf a lift and banish the babushka look, milliners have concocted a hatlike frame of stiff net. Over the frame goes a kerchief, with the ends either knotted at the nape of the neck or softly folded in front. The result: the scarf hat, a runaway bestseller that can safely be placed on freshly set hair and is often well worth wearing for its own stylish sake...
...after 2,600 years and surrounded by statuary from his period, Psamtik's minister has regained his look of permanence. A closed form in lustrous alabaster, his presence is pounded out of stone with a mallet as if hacked from timelessness by human persistence. The pose may be stiff, but the archaic smile on the ancient Egyptian's lips reflects an implicit belief that he has found a house for his soul and that his eyes gaze toward eternity. Yet without patient scholarship, he would only have added to the historic rubble of mankind...
...Stiff Tonic. Miles got started on all this activity as the result of a king-sized headache of its own. Founded in 1884 by Elkhart Physician Franklin Miles, who started off with a liquid sedative known as Dr. Miles' Nervine, Miles remained a small company until the early 1930s, when it brought out Alka-Seltzer. Though archrival Bromo-Seltzer had already been marketing an effervescent powder for years, Alka-Seltzer soon moved ahead to become a dyspeptic nation's favorite (it now outsells Bromo-Seltzer 4 to 1). After packaging powdered coffee and lemon mix for K-rations...
...problems of personal space flight control, Honeywell engineers were soon tangled in startling complexities. The most obvious scheme was one of the first to be discarded. Levers similar to the conventional aircraft control stick would be all but impossible of operation by a man with his arms in the stiff sleeves of an inflated space suit. And more important, an astronaut's hands would have to be free for a variety of exacting tasks...
Management Consultants Booz, Allen & Hamilton prescribed a stiff tonic: cut down on relatives in the management, diversify, set up separate divisions, expand overseas, sell stock to the public. Miles took the advice, lured outside talent into its executive ranks, acquired an enzyme and a dermatological firm, built four new foreign plants in four years, brought out several new products, including Chocks, a flavored, chewable vitamin for children. Booz, Allen predicted that Miles could thus double its sales and profits in ten years; Miles has actually done the trick far faster. Its sales have climbed from $51.5 million...