Word: stig
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...London pub, the two sketched the show's current format: out went the string of turgid, outside-broadcast pieces to camera. In came a cavernous studio. Fresh faces were added. A mystery racing driver, permanently hidden beneath overalls and a crash helmet and known only as "the Stig," injected character into the show. And while Top Gear used to dwell on "What's a car like?" says Clarkson, these days it's "What can you do with a car?" Like: Is it possible to drive to the North Pole? Or drive across the English Channel? (Yes, to both...
...easy-to-follow formula guaranteed to work. "Our production bible?" asks Wilman, "It's three men, a thick racing driver who can't speak, they're in a room, and that's it. There's nothing." But some aspects of the British show should travel well. "The Stig," for instance, figures in the Australian and U.S. versions, while inviting local celebrities to race the clock around a circuit should also have universal appeal. Much more crucial: finding a cast as comfortable with cars as they are fooling around. Hiring the comedian, rally driver and TV DIY star used...
...potential to ease the burden on the environment from meat production, reduce greenhouse gas emissions and improve human health. In practice, however, the chances of anyone actually winning the prize seem slim. "No one has yet produced [in vitro meat]. No one has succeeded in coming close," says Dr. Stig Omholt, director of Norway's Centre for Integrative Genetics and chair of the In Vitro Meat Consortium, which held its first symposium this month. Still, Omholt says, "it seems possible to develop this technology...
...what's the secret? Even Lyles isn't entirely sure. The zapped water has been ionized, he notes, and this may account for how it behaves on and in the skin. Stig Friberg, a colloid chemist and an expert in skin structure, suggests that C'watre's technology may alter the properties of the ocean water, which might in turn allow the treated water to better penetrate the skin...
...original version of this article incorrectly stated that Stig Friberg was a distinguished research professor at the University of Utah in St. George. Friberg has no affiliation with the university, which is located in Salt Lake City...