Word: stigmas
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...surprise of many educators, the youngsters tend to score handsomely when they move on to high school. "Once there was a stigma attached to going to a one-room school, like you were a hick or something," says Ralph Kroon, field director of the Montana Rural Education Center at Western Montana College. "Now it's a back-to-basics phenomenon." Nowhere is the phenomenon more vital than in Nebraska, which has 300 public one-room schools, more than any other state, and where parents have collected 85,000 signatures for a 1986 referendum on stopping further consolidation...
...should be easy enough for Cho to recognize the secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan--an econobox with a $4,995 price tag--was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed to have parts replaced. Sales tanked...
Still, according to both Ballinger and Herbstman, the greatest challenge lies in changing students’ perceptions about mental health. “It’s not the resources. It’s the stigma about accessing those resources that needs to be addressed,” Herbstman said...
Administrators in New Haven adopted a then-cutting-edge IBM computer that generated random residential assignments to its nearly 1,000 freshmen. The Crimson argued that Harvard should emulate Yale’s new housing policy, so that “the stigma of not ‘getting the first choice’ would disappear, along with cliques of dissatisfied people and uneven distribution.” But in Cambridge, Masters resisted such a change...
Dorm Crew workers say they have found that they are working against somewhat of a stigma...